JewelleryDragon

My name is Nicola, and I'm the main designer and craftsperson at JewelleryDragon. JewelleryDragon is dedicated to creating unique pieces of quality jewellery. In this blog, I'm aiming to share some of the secrets of JewelleryDragon, inspirations, my personal jewellery collection, and anything else I think a fellow jewellery-holic would enjoy! As each piece has their own story, I hope you will enjoy reading this blog, and perhaps find something wonderful for that special person in your life.

Monday, 20 June 2011

Global brand

The idea behind the ad

http://www.youtube.com/watch?v=9qfeGscUNk8

With this ad I wanted to illustrate JewelleryDragon's main selling point, that all our pieces are handmade by me, and in the United Kingdom.

I decided on the 'swoosh' at the start of the ad because I have seen so many companies use that exact style, it suggests big business.

The pieces I chose to put in the ad are all pieces I have invested a lot of time and thought into, and illustrate the care taken in creating this unique range of jewellery.